Saint Jean is an exclusive beach club located in the heart of the French Riviera. Known for its heritage and luxurious ambiance, the club has been a hotspot for the elite since its inception. However, as times change, so do the preferences of its clientele. The club's management realized the need for a rebranding that would showcase its old heritage while still catering to the changing tastes of its patrons.
Wanting a new face for their brand for the upcoming high season the club's management worked closely with Studio Blue to develop a new identity that would reflect the club's essence. They wanted something that would be both modern and classic, with a touch of sophistication and exclusivity.